Opportunities for fixed broadband operators in the connected home
FTTP technology is becoming mainstream, and differentiation based on speed and price is increasingly difficult. Operators can differentiate their fixed broadband services by including connected home services in their retail tariffs to add value to their broadband packages.
Key questions answered in this report
- How should operators market their improved home Wi-Fi services to customers?
- How should operators price their home Wi-Fi services and the associated customer premise equipment?
- Should services related to the connected home be seen as a means of generating revenue outside of core telecoms services or as a way for operators to reinforce their existing connectivity services?
Downloads
Sample pages (PDF)Author

Martin Scott
Research DirectorRelated items
Case studies report
Fixed broadband retention strategies: case studies and analysis
Article
Wi-Fi 7 helps telecoms operators to gain a competitive edge as demand for multi-gigabit connectivity grows
Article
SK Telecom is investing heavily to back its goal of generating USD7 billion in AI revenue by 2030