FTTP challengers in developed markets: case studies and analysis
"There is scope for FTTP challengers to use carefully crafted strategies to achieve significant success."
Non-incumbent FTTP propositions continue to proliferate across developed markets. This case study report looks at the different approaches that FTTP players have used in developed markets and highlights the best approaches for developing a successful FTTP business.
Key questions answered in this report
- How quickly can non-incumbent FTTP operators increase fibre subscriber conversion rates?
- What is the optimal FTTP infrastructure investment strategy for non-incumbent FTTP operators?
- How can non-incumbent FTTP operators differentiate their retail fixed broadband offers?
- How important is having exclusive content for FTTP challenger operators?
Companies profiled
- MásMóvil (Spain)
- Vodafone (Portugal)
- Salt (Switzerland)
- Altibox (Norway)
- Sky (Italy)
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