Fixed-wireless access satisfaction: consumer survey

23 January 2025 | Research

Dongye Liu

Survey report | PPTX and PDF (8 slides); Excel | Fixed Services


"FWA adoption has increased significantly in urban areas; operators can take advantage of this trend by ensuring that latent excess capacity in urban areas is used for FWA."

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This report uses the results of our consumer survey to provide an analysis of consumer satisfaction for fixed-wireless access (FWA) compared to other fixed broadband technologies.

Topics analysed

  • The evolution of the take-up of FWA in relation to the demographics and spending behaviour of its customer base
  • How FWA take-up varies by type of geographical area (urban, suburban or rural) and how that is changing
  • How satisfied consumers are with their FWA service compared to wireline customers, as measured by Net Promoter Scores (NPSs)
  • How FWA and wireline technologies compare in terms of customer satisfaction with prices, speeds and reliability

Survey data coverage

The survey was conducted in association with Dynata in July 2024. The survey groups were chosen to be representative of the broader online consumer population in the countries covered. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (except in Saudi Arabia and the UAE, where there were 750 per country). 

Geographical coverage

  • Asia–Pacific: Australia, Malaysia and New Zealand
  • Europe: France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK
  • Middle East and North Africa: Saudi Arabia and the UAE
  • North America: Canada and the USA
  • Sub-Saharan Africa: South Africa

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Author

Dongye Liu

Research Analyst