Handset lifetime: consumer survey

This report uses the results of our consumer survey to provide an analysis of handset replacement cycles in 18 countries.

Questions answered in this report

• How much do customers spend on mobile handsets?
• How have smartphone replacement cycles changed over time?
• How many customers buy a mobile handset in a bundle with a mobile plan?
• Where do consumers purchase their devices (retail stores/shops versus online)?
• What is the impact of the launch of 5G services on smartphone replacement cycles?

Survey data coverage

The survey was conducted in association with Dynata between July and August 2024. The survey groups were chosen to be representative of the internet-using population in the above-mentioned regions. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (at least 750 respondents for Saudi Arabia and the UAE).

Geographical coverage

• North America (NA): Canada and the USA
• Asia–Pacific: Australia, Malaysia, and New Zealand
• Europe: France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK
• Middle East and Africa: Saudi Arabia, South Africa and the UAE