Mobile payments and commerce in Europe and the USA: consumer survey
"Consumers' trust in telecoms operators is still greater than that in global tech companies, but the gap is narrowing."
This report focuses on how consumers engage with mobile financial services in Europe and the USA. It presents data on mobile payments, mobile commerce and consumer attitudes towards data harvesting by various service providers including digital economy players.
This report:
- discusses the main e-commerce trends in Europe and the USA, including the type of devices that consumers use to purchase goods online and the barriers to further m-commerce penetration
- discusses the payment mechanisms favoured by consumers for e-commerce and physical commerce and provides information on how often consumers use m-wallets for physical commerce
- identifies the most popular m-wallet solutions in the region
- provides insights into the organisations that consumers in the region are most willing to trust.
Survey data coverage
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the mobile-internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country (2000 in the USA).
Geographical coverage
- France
- Germany
- Italy
- Ireland
- Poland
- Spain
- Sweden
- Turkey
- UK
- USA
