Mobile payments and commerce in the Middle East: consumer survey
"stc’s and Etisalat’s investments in digital economy ventures are likely to have helped them to increase trust levels among their subscribers."
This report focuses on how consumers in the Middle East engage with mobile financial services. It presents data on mobile payments, mobile commerce and consumers' attitudes towards data harvesting by various service providers including digital economy players.
Topics analysed in this report
- Payment mechanisms favoured by consumers for e-commerce and physical commerce
- Consumers' use of m-wallets
- Most popular m-wallet solutions in the region
- Organisations that consumers in the region are most willing to trust
Survey data coverage
The survey was conducted in association with On Device Research between July and August 2022. The survey groups were chosen to be representative of the mobile-internet-using population in the Middle East. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country.
Geographical coverage
- Kuwait
- Oman
- Saudi Arabia
- UAE
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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