Mobile price increases: consumer survey
12 March 2025 | Research
Survey report | PPTX and PDF (14 slides); Excel | Mobile Services
"Price is the main reason for churning cited by customers, which means that it is vital for operators to develop sustainable price strategies."
This report uses the results of Analysys Mason’s annual consumer survey to analyse how customers would respond to hypothetical mobile price increases in 18 countries.
Questions answered in this report
- How sensitive are customers to price increases?
- What affects intention to churn following price increases?
- How does intention to churn following price increases vary by country? What factors cause these differences?
Survey data coverage
The survey was conducted in association with Dynata in July 2024. The survey group was chosen to be representative of the mobile-using population in the countries surveyed. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (750 respondents for Saudi Arabia and the UAE).
Geographical coverage
- Asia–Pacific: Australia, Malaysia and New Zealand
- Europe: France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK
- Middle East: Saudi Arabia and the UAE
- North America: Canada and the USA
- Sub-Saharan Africa: South Africa
Author
