Mobile pricing strategies in a high-inflation context: 10 operator case studies

16 August 2023 | Research

Case studies report | PPTX and PDF (27 slides) | Mobile Services


"Operators that want to increase their service prices need to take into account the market context and competitive environment in which they operate to improve ARPU levels and minimise churn."

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This report assesses the different approaches that 10 mobile operators are taking to price increases in countries where inflation is high. It discusses the advantages and disadvantages of each of these approaches.

Key questions answered in this report

  • What are the most prevalent strategies that mobile operators are following to implement price increases in countries where inflation is high?
  • What do operators need to consider when deciding on their strategies to increase prices?
  • What are the main advantages and disadvantages of each of these strategies?

The following companies are featured in case studies.

  • Airtel India
  • Dialog Axiata (Sri Lanka)
  • DIGI Spain Telecom
  • Free (France)
  • Movistar (Spain)
 
  • Telcel (Mexico)
  • Telstra (Australia) 
  • Verizon (USA)
  • Vodacom (South Africa)
  • Vodafone (UK)

For more information, see Mobile pricing strategies in a high-inflation context: insights for operators.

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