Mobile pricing (SIM-only plans): trends and analysis 4Q 2024

Analysys Mason’s Mobile pricing tracker (SIM-only plans) provides details of the mobile plans from more than 80 mobile service providers (with 27 sub-brands), including information about connectivity, data features and additional services. This report discusses the main findings from the latest iteration of our tracker.

Information included in this report

• How operators differentiate their unlimited data plans, either from other unlimited data plans or from plans with capped data allowances
• The most frequently offered data features and services in mobile plans
• Strategies used by operators to upsell customers to higher-end plans
• Ways in which operators differentiate their main brand from their sub-brands