Oman: consumer survey
30 October 2023 | Research
Survey report | PPTX and PDF (7 slides); Excel | Fixed Services| Mobile Services| Video, Gaming and Entertainment
"Omantel and Ooredoo received significantly lower Net Promoter Scores than the fibre operator Awasr because of customers’ low satisfaction with their copper services."
This report provides key findings from consumer survey data from Oman and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with OnDevice Research in July and August 2023. The survey group was chosen to be representative of the internet-using population in Oman. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Oman
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most-popular streaming video services in Oman
Downloads
Sample pages (PDF)
Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Author
Stefano Porto Bonacci
Principal AnalystRelated items
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