Optimising the operator TV opportunity: case studies and analysis (volume II)

This report uses case studies to provide a comprehensive analysis of best practices for pay-TV providers and operators. It explores the challenges faced by operators in the pay-TV market and the potential solutions that operators have deployed so as to de-risk their TV and video services without alienating their core broadband user bases. The report categorises operators into three main groups based on their approach: multi-play investors, pay-TV re-evaluators and partnership players.

It also explores approaches for how telecoms operators and pay-TV providers can enhance their TV and video services. It includes insights into flexible bundles, affordable tariffs and strategic partnerships with streaming service providers.

Volume I of this report can be found here: Optimising the operator TV opportunity: case studies and analysis.

Questions answered in this report

• How are operators de-risking their TV and video services without alienating their core broadband user bases?
• Can pay-TV propositions continue to exist without extensive partnerships with streaming video providers?
• What is realistic to expect in terms of market share growth for pay-TV services?
• What are the pros and cons of the various approaches to pay-TV services?

The following companies are included as case studies

• Cox
• Digi
• EE (BT)
• eir
• Frontier
• KT
• Sky
• Telekom Deutschland
• Virgin Media O2
• Vodafone UK