Satellite direct-to-device messaging: consumer survey

This survey report examines consumer interest in satellite-based, direct-to-device (D2D) messaging services beyond terrestrial network coverage. It identifies the groups of consumers drawn to these services, discusses the significance of these demographics for mobile network operators (MNOs) and outlines strategies to address their preferences and requirements.

Questions answered in this report

• How can MNOs monetise satellite D2D messaging services and which consumers are most willing to pay for it?
• Which customer group shows the highest engagement with satellite D2D messaging services and how extensive is this group's interest?
• What makes those consumers that are interested in satellite D2D messaging particularly valuable to MNOs?
• How should MNOs meet the demands of consumers interested in satellite D2D messaging services? 

Survey data coverage

The survey was conducted in association with Dynata in July  2024. The survey groups were chosen to be representative of the internet-using population in selected countries around the world. We set quotas on age, gender and income. There were at least 1000 respondents per country (except in the Middle East).

Geographical coverage

• Asia–Pacific (APAC): Australia, Malaysia and New Zealand
• Central and Eastern Europe (CEE): Poland and Turkey
• Middle East and North Africa (MENA): Saudi Arabia and the UAE
• North America (NA): Canada and the USA
• Sub-Saharan Africa: South Africa
• Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK