Saudi Arabia: consumer survey
04 October 2024 | Research
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services| Video, Gaming and Entertainment
"The high NPSs of stc and Mobily, combined with Zain’s lower score, highlight the importance of strong network performance and competitive service offerings in Saudi Arabia."
This report provides key findings from consumer survey data from Saudi Arabia and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in July 2024. The survey group was chosen to be representative of the mobile-internet-using population in Saudi Arabia. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Saudi Arabia
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in Saudi Arabia
Author
Martin Scott
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