Smart home opportunities: consumer survey

This report uses the results of Analysys Mason’s Consumer survey to assess consumers' interest in smart home security and home automation. This report includes an analysis of the demographic features of smart home consumers and how the demand for smart home devices varies by country. Additionally, it analyses of consumers’ interest in AI integration into smart homes. 

Topics analysed

• How interested are consumers in smart home security and home automation in different countries? 
• What demographic features are associated with the purchase of smart home security and home automation? 
• How does experience with voice control systems interact with consumers’ interest in smart home offerings? 
• How interested are consumers in having AI assistants manage their smart homes? 

Survey data coverage

The survey was conducted in association with Dynata in July 2024. The survey groups were chosen to be representative of the broader online consumer population in the countries covered. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (except in Saudi Arabia and the UAE, where there were 750 respondents).

Geographical coverage

• Asia–Pacific: Australia, Malaysia and New Zealand
• Europe: France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK 
• Middle East: Saudi Arabia and the UAE
• North America: Canada and the USA 
• Sub-Saharan Africa: South Africa