Streaming video opportunities for operators: consumer survey

Telecoms operators play an important and growing role as a retail channel for streaming video services. Our survey of 18 500 consumers indicates that customers who purchase streaming services through operators have higher satisfaction and a lower likelihood of churn compared to those who only purchase directly from the streaming provider.

Questions answered in this report

• How is service stacking evolving and what does this mean for the level of competition in the streaming video market?
• How important are telecoms operators as a retail channel for streaming video services?
• How much do video service providers benefit from bundling streaming video services with telecoms services compared to telecoms service providers?
• What is the business case for aggregating streaming video services?

Survey data coverage

The survey was conducted in association with Dynata in July 2024. The survey groups were chosen to be representative of the broader online consumer population in the countries covered. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (except in Saudi Arabia and the UAE, where there were 750 per country).

Geographical coverage

• Asia–Pacific: Australia, Malaysia and New Zealand
• Central and Eastern Europe: Poland and Turkey
• Middle East and Africa: Saudi Arabia, South Africa and the UAE
• North America: Canada and the USA
• Sub-Saharan Africa: South Africa
• Western Europe: France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK