Third-party communication platform business messaging models: case studies and analysis
"Third-party apps threaten SMS A2P revenue, but operators can take several approaches to counter that threat."
Operators' SMS application-to-person (A2P) revenue is under threat from third-party communication platform providers. Understanding the business messaging models of these providers can help operators to improve their ability to compete for A2P revenue.
Key questions answered in this report
- What are the business to consumer messaging strategies used by third-party communication platforms?
- What are the unique selling points of these communication platforms?
- How can operators seek to compete with these platforms in A2P messaging?
Case studies included
- Facebook Messenger
- KakaoTalk
- LINE
- Viber