Business 5G fixed-wireless access strategies in the GCC
"Operators in the Gulf region should emphasise the benefits of 5G fixed-wireless access to enterprises instead of positioning it as a direct competitor to fibre."
This reports outlines different ways in which operators in the Gulf Co-operation Council (GCC) can differentiate their business 5G fixed-wireless access (FWA) services from fibre-based alternatives. It highlights best practice from operators in other regions that can be adapted to accelerate businesses' adoption of 5G FWA services in the GCC. It also discusses the suitability of these approaches for the Gulf market.
This report provides:
- discussion of the business 5G FWA strategies of operators in the GCC, including their pros and cons
- an overview of the advantages of 5G FWA over alternative fixed broadband technologies for businesses
- recommendations on how operators can differentiate business 5G FWA by offering value-added services and incorporating FWA into complete ICT solutions.
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