Using assurance-led approaches to deliver superior customer experience for 5G services
"Customers’ expectations regarding their experience from digital services are being framed by the superior service delivered by alternative providers such as Amazon, Apple, Google and Netflix."
Users expect at least the same levels of customer experience from their communications service providers (CSPs) as that from their digital service providers. CSPs must therefore recalibrate their customer experience strategies to tackle increasing network complexity as they embark on various network transformation initiatives such as NFV, SDN and 5G.
This report provides:
- an explanation of why CSPs need a new approach to customer experience assurance for 5G services
- an overview of the challenges that CSPs currently face and how they can tackle them through the application of service assurance
- three key assurance strategies to enable CSPs to deliver superior customer experiences for 5G services.