Next-best actions: maximising customer value and loyalty
"Automating the next-best action process to a high degree is essential to unlocking its true value."
Communications service provider (CSPs) have large amounts of data on service quality, network performance and customer interactions that they are not making full use of. The primary objective of implementing next-best action (NBA) and next-best offer (NBO) strategies is to use all the data that a CSP has access to to improve the customer experience, retention and customer lifetime value.
This report provides an analysis of how CSPs can make the most of next-best action strategies.
Related items
Article
Vendors must adopt GenAI solutions quickly to maintain a competitive edge in the telecoms market
Article
Vendors need a new approach to product pricing for the next generation of telecoms operational applications
Survey report
Telecoms application vendor GenAI survey 2024: survey results and analysis