Third-party communication apps and RCS deployment: trends and analysis 2024
"The largest operators offer RCS in most of their markets, but many smaller players are still hesitant to launch services."
This report is based on Analysys Mason's Third-party communication apps and RCS deployments tracker. Third-party (OTT) messaging apps have been a major disrupter to operators' messaging business. There are tens of apps on the market, and the most popular have over 1 billion monthly active users. Rich Communication Services (RCS) offer consumers a similar functionality to these apps but over operators' networks, and are available in 88 countries worldwide.
Information included in this report
- Insight into the future messaging market
- The number of monthly active users for major third-party (OTT) messaging apps between 2017 and 1Q 2024
- The number of monthly active users for RCS (Google Messages) between 2018 and 2023
- A colour-coded world map of RCS deployments, as of May 2024
