‘Segment of one’: how CSPs can achieve hyper-personalisation

25 June 2024 | Research

Raúl Simmons Pérez

Strategy report | PPTX and PDF (6 slides) | Customer Engagement


"Customer experience will become a key differentiator as communications service providers converge on price and coverage."

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Communications service providers (CSPs) that provide generic experiences will struggle to compete with those that use generative AI (GenAI) to provide hyper-personalised experiences. CSPs should therefore embrace GenAI to create a ‘segment of one’.

This report provides an analysis of strategies for CSPs’ hyper-personalisation strategies.

USD2199

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Author

Raúl Simmons Pérez

Analyst

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