Fibre broadband offerings for SMEs: operator strategies
"Operators should provide differentiated B2B fibre broadband offers and extend their services to more business sites."
The rapid growth in the take-up of fibre broadband among small and medium-sized enterprises (SMEs) brings new challenges for operators and may result in the cannibalisation of their dedicated connection revenue. However, operators should be confident in embracing fibre broadband because it also offers the potential for ARPU growth and an opportunity to gain new customers.
Information included in this report
- Operators’ strategies for selling fibre broadband to SMEs
- Recommendations for fibre broadband providers
- Examples of operators’ B2B fibre broadband bundles
- Profiles of KPN, Telefónica and Virgin Media O2 detailing their business fibre broadband strategies