Using FMC to address the threat from standalone mobile operators
"Converged operators should emphasise mobile benefits in fixed–mobile convergence (FMC) plans to address the threat from standalone mobile operators."
Standalone mobile operators continue to have success in many countries worldwide, which poses a threat to their converged counterparts. Converged operators should therefore consider adjusting their convergence strategies to put pressure on these standalone operators in order to increase their subscriber and revenue market shares.
Information included in this report
- How standalone operators differentiate their positions
- Three strategies that converged operators may consider employing when competing against standalone mobile operators
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