Operator TV strategies: moving beyond the traditional TV–telecoms bundle
Martin Scott (Principal Analyst) gave this presentation at Analysys Mason's 11th annual Telecoms Summit, originally broadcast on 11 October 2021. This virtual event was designed to help operators and vendors to understand the key drivers and trends that are influencing the telecoms, media and technology (TMT) industry worldwide.
The presentation provides an overview of:
- the challenges that operators are facing with their established TV strategies
- the approach that major operators, such as AT&T, BT, Telecom Italia and Vodafone, are taking in response to the challenges
- how operators are moving to a wider content aggregation and enablement strategy.