Mobile Services
Overview
The Mobile Services research programme examines core mobile service strategies from monetising mobile data to consumer use case studies for 5G. It addresses revenue generation, with a particular focus on the monetisation of core services, as well as customer satisfaction and churn reduction.
Themes
- Pricing strategies. The main opportunities and challenges for operators, as they respond to the wider introduction of unlimited data offers.
- Retail strategies. The best retail strategies for operators, as they balance their physical and online presence.
- The emergence of digital-only players. How mobile operators can counter the challenges posed by new digital-only players.
Questions answered
- Pricing strategies. What strategies can operators employ to grow revenue after customers take unlimited data?
- Retail strategies. What are the best retail strategies for operators, and how should they balance their physical and online presence?
- The emergence of digital-only players. How can mobile operators counter the challenges posed by new digital-only players?
Latest Mobile Services research
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